Résumé

Experience

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Aceable

• Increased annual CRO test wins by over 200% by leading weekly ideation meetings, collaborating cross-functionally, and translating behavioral data into prioritized, high-impact test strategies
• Designed and built a custom internal CRO app that integrated APIs and AI tools, standardizing test setup and dramatically improving accuracy, deployment speed, and team efficiency
• Owned full lifecycle of A/B and multivariate tests using vanilla JavaScript, HTML, and CSS, from strategy to build to QA to post-launch analysis
• Created and maintained a dynamic CRO testing backlog, prioritizing experiments based on business impact, user behavior insights, and funnel opportunities
• Acted as product owner for engineering-heavy CRO projects, managing requirements, documentation, timelines, and stakeholder alignment
• Led data-driven optimization strategy using GA4, Hotjar, Power BI, and Optimizely to uncover user behavior patterns, segment performance, and generate test ideas
• Owned landing page experimentation for paid and social channels, designing mockups in Figma and executing iterative tests that consistently increased lead quality and conversion rates

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NFP

After accepting a new position at Aceable, I worked part-time at NFP as a consultant and developer to help with the transition.

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NFP

• Built and maintained the front-end architecture for an international brand
• Lead the transition to and implementation of an enterprise-level CMS (DNN Evoq)
• Built API-driven tools for internal teams and clients
• Created systems (design systems and a knowledgebase) for faster front-end development and brand scalability
• Documented my work using Microsoft Teams and the Knowledgebase I built
• Consulted on marketing technologies, workflows, and implementation

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Everfi

• Helped define and increase engagement by analyzing traffic, heatmaps, and A/B tests
• Used HTML, JS, and CSS to develop new functionality for our websites and products
• Use marketing automation platforms in conjunction with my design and development background to manage and monitor marketing campaigns

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Everfi

• Spearheaded a Bootstrap-like approach to our front-end development architecture, which ultimately streamlined development
• Designed and developed web pages and interactive content for eLearning courses
• Drafted and hand-coded web and email layouts using HTML, CSS, and JS

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Blackbaud

• Created a new approach to front-end architecture and responsive design for an extensive online help system
• Participated in an Agile environment alongside developers to document new functionality

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Cirrus Logic

• Maintained a large pool of datasheets for integrated circuits
• Photoedited images of integrated circuits for datasheets