High-Contrast Buttons

Project Overview

Since the home page is often the starting point for most users to get where they need to go, creating very clickable buttons seemed prudent. In this test we increase the contrast and decrease the complexity of navigational elements in order to get more people where they need to go.

Hypothesis

In a previous test, control was a navy background with a pink button and variation was a white background with a pink button. Increases in click rate was significant. Applying this learning to the home page will increase click rate similarly and, as a result, will also increase CVR.