Résumé

Bryce Dishongh

Conversion rate optimization and experimentation professional with 8+ years turning behavioral data into clear hypotheses, structured A/B and multivariate tests, and measurable conversion gains. Experienced owning the full experiment lifecycle — ideation, test planning, build, pre-launch QA, launch, and post-launch analysis and reporting — while partnering across marketing, engineering, and stakeholder teams.

Download PDF

Core Tools

  • Optimizely (experimentation)
  • GA4 (web analytics)
  • Hotjar (behavior analytics)
  • Figma, Illustrator, Photoshop
  • JavaScript, HTML, CSS
  • PHP & databases

Core Competencies

  • AI Automation
  • Front-end Development
  • UX Engineering
  • Conversion Rate Optimization
  • AI-Assisted Testing & Reporting
  • Hypothesis & Experiment Design
  • Cross-functional Stakeholder Partnership

Education

Master of Arts, Technical Communication
Texas State University
Bachelor of Arts, English & Philosophy
Texas State University

Senior Developer, Conversion Rate Optimization

Jul 2021 – Current
Aceable
  • Increased annual CRO test wins by over 200% by leading weekly ideation meetings, translating behavioral data into clear, testable hypotheses, and prioritizing high-impact experiment strategies cross-functionally.
  • Owned the full experiment lifecycle for A/B and multivariate tests — from hypothesis and test planning through build, pre-launch QA, launch, and post-launch analysis — using vanilla JavaScript, HTML, and CSS.
  • Built and maintained a dynamic CRO testing backlog and prioritization framework, identifying which pages and experiences to optimize based on business impact, user behavior insights, and funnel opportunities.
  • Led data-driven optimization strategy using GA4, Hotjar, Power BI, and Optimizely — analytics and experimentation tools comparable in function to Adobe Analytics, Contentsquare, and Adobe Target — to uncover behavior patterns and generate test ideas.
  • Owned landing page experimentation for top paid and social channels, defining UX requirements, designing mockups in Figma, and executing iterative tests that consistently increased lead quality and conversion rates.
  • Designed and built a custom internal CRO app integrating APIs and AI tools to standardize test setup and improve accuracy, deployment speed, and team efficiency.
  • Acted as product owner for engineering-heavy CRO projects, managing requirements, timelines, and stakeholder alignment across marketing, engineering, and leadership.

Senior Front-end Developer

Jul 2018 – Jul 2021
NFP
  • Built and maintained the front-end architecture for an international brand.
  • Led the transition to and implementation of an enterprise-level CMS (DNN Evoq), partnering with marketing and content teams on workflow and rollout.
  • Built API-driven tools for internal teams and clients, including a dual-path directory search experience.
  • Created design systems and a knowledgebase for faster front-end development and brand scalability.
  • Consulted on marketing technologies, workflows, and implementation.

Marketing Designer

Aug 2016 – Apr 2018
Everfi
  • Used HTML, JS, and CSS to develop new functionality for company websites and products.
  • Analyzed traffic and heatmap data to identify engagement opportunities and inform user experience improvements — an early foundation in behavior analytics and conversion-focused design.
  • Used marketing automation platforms alongside design and development skills to manage and monitor marketing campaigns.

Earlier Experience

Writer and Designer Aug 2015 – Aug 2016
Everfi
Technical Writer II Apr 2014 – Mar 2015
Blackbaud
Technical Writer II Sep 2011 – Mar 2013
Cirrus Logic
Technical Writer and Graphic Designer Jan 2008 – May 2010
Prologic

Want the details behind any line?

I'm glad to walk through the reasoning, the reporting, or the stakeholders behind any bullet on this page.